Product and trade feeds

Product and trade feeds

Sellers who have an ecommerce website can automate the creation of their listings on Bob Shop via a product or trade feed.

What is a trade feed?

A trade feed is the process whereby the products listed on your website are automatically sent to Bob Shop (via an XML file) and listed on Bob Shop, as they are on your website. The products sent from your website will display the same product information: price, quantity, pictures and descriptions are displayed on Bob Shop exactly as they are on your own website. When stock is sold on your own website, the quantity will update on Bob Shop as well.

Benefits of a trade feed

  1. Automatic listing of products on Bob Shop
  2. Seamless, quick integration; a trade feed can be set up in just 20 minutes
  3. Feed information is updated daily

Supported shopping carts

Websites with the following carts are able to integrate with Bob Shop:

Shopify
Shopify is a complete commerce platform that lets you start, grow, and manage a business. The Shopify cart integrates with Bob Shop through our free Bob Sync integration.

WooCommerce
WooCommerce is an open-source commerce solution built on WordPress. This easily customisable ecommerce platform allows small to medium sized businesses to build the perfect store and sell easily online. If you are using WooCommerce, you can integrate seamlessly with Bob Shop.

Magento
Magento is a leading platform for open commerce innovation. They are also part of Adobe Experience Cloud which aligns all your marketing tech in one place. With industry-leading cloud solutions, Magento successfully combines physical and digital shopping experiences. If you are using Magento, you can integrate seamlessly with Bob Shop.

OpenCart
OpenCart is free and is an easy-to-use open-source ecommerce platform. You can manage multiple online stores from a single back-end. They offer a huge range of features, one of which is 14000 extensions available to download. Perfect for ecommerce stores of any size, industry and budget. If you are using OpenCart, you can integrate seamlessly with Bob Shop.

PrestaShop
With PrestaShop you can choose a store with web hosting or get help from an expert to build your ecommerce website. Create a store that is fully customisable to you. Their mission is to develop world class ecommerce software through open-source innovation. If you are using PrestaShop, you can integrate seamlessly with Bob Shop.

VirtueMart
VirtueMart is a free open-source ecommerce solution with more than 500 features, there are no limits and it's a flexible platform. They offer a strong network which includes hosting, payment assistance, general support and community. If you are using VirtueMart, you can integrate seamlessly with Bob Shop.

ShoppingFeeder
ShoppingFeeder offers a simple solution to advertise and sell your products on third party platforms or channels. Using ShoppingFeeder you can build a brand and generate good amounts of traffic to your store, which is done in a well controlled anc cost effective way. If you are using ShoppingFeeder, you can integrate seamlessly with Bob Shop.

Custom XML

Trade feed requirements

  1. Website with a supported cart plugin.
  2. Products housed in South Africa
  3. Unique, branded content is beneficial
Please note that the admission of trade feeds is completely at the discretion of Bob Shop. If you would like to set up a product feed, please contact newbusiness@bobshop.co.za.

Boosting product feed listings

Boosted listings allow sellers to promote their products (fees apply). In order to Boost a trade feed listing, find the listing in your My account dashboard, click Edit, and select the Boost option you wish to add. 

In order to Boost a trade feed listing, follow these steps:
  1. Log into My account.
  2. In the Selling tab, click on Open listings.
  3. Find the listing you would like to Boost and click the Edit button. You will be taken to the listing details page.
  4. Adjust the Listing duration by changing the start and end dates under the heading.
  5. Go to the Boost section and tick the box for the Boost tier you would like to add.
  6. Submit the listing. Note the Boost fees shown on the confirmation page.
  7. Tick the box to state that you agree to the terms and conditions and then click the confirmation button to create the listing.

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